Tag Archives: Software Sagacity

Can Epidemic Modeling Software Be Applied to Big Data Marketing Analytics?

health_care_shieldA recent paper by Keith R. Bisset and his team at Virginia Tech offers an exciting new software engine for modeling epidemics. Named “Indemics” (Interactive Epidemic Simulation), the software enables public health policy analysts and epidemiologists to analyze the spread of diseases throughout the population. While a noteworthy accomplishment in and of itself, the software could also be used for interactive simulation of a marketing campaigns for a national brand.
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