After 15 years of working in eCommerce, one thing is clear: making it easier for customers to purchase and support themselves drives revenue.
Too often, companies rely on systems integrations as drivers of change, while neglecting to streamline the actual customer experience throughout their site.
Think of your online store, customer portal, and associated systems as a sales team working around the clock. If the systems are clunky and difficult to use, they frustrate customers and result in lost business.
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